Wednesday, March 17, 2010

TM scores deal with FA of England

TELEKOM Malaysia Bhd (4863)has signed its second promotional deal in just weeks, banking on Malaysia's football craze, to spur sales of its products. Yesterday, it signed a one-year deal to be the official England telco licensee in Malaysia.

This means that TM has exclusive rights to use the Football Association of England crest and pictures of England players in its products like its iTalk prepaid calling cards.

TM group chief executive officer Datuk Zamzamzairani Mohd Isa said the contract began on January 1 and ends on December 31.

"It's a lucrative deal and it involves some amount of money but we are not going to disclose the amount because it's not our policy to do so," he said after the signing ceremony between the English FA business development manager Marcus Bennett and himself on behalf for TM.

TM has started selling these prepaid cards and it has sold over 400,000 iTalk cards over the last one month. The Fifa World Cup finals tournament, which happens once every four years, will take place in June this year.

The England football team, which is widely supported in Malaysia, is regarded as one of the favourites to win the cup.
The signing ceremony was witnessed by Youth and Sports Minister Datuk Seri Ahmad Shabery Cheek. On March 11, TM signed a five-year sponsorship deal with Manchester United football club.

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