Wednesday, September 22, 2010

AirAsia maintains no fuel surcharge policy



Low-cost airline, AirAsia Bhd, is maintaining its no fuel surcharge policy despite reports that other airlines are increasing previously-imposed charges.

In a statement here today, AirAsia said it was committed to keeping air travel affordable and would tackle fuel price incease with aggressive marketing and the strengthening of its ancillary business instead of relying on fuel surcharge to offset rising fuel cost.

Its regional commercial head, Kathleen Tan, said the airline has no intention of resurrecting fuel surcharge since it was scrapped in November 2008.

She said its strong seat sales and successful ancillary income were enough to offset the rise in fuel price, adding that it would use innovation to drive its costs down and were looking at various other revenue streams rather than impose a fuel surcharge.


"Imposing fuel surcharge may be an easy way out, but it can also be an addiction in driving artificial revenue to a company," she said. - Bernama




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